BVB x ONE PIECE
The Straw Hat Crew in Dortmund!
Borussia Dortmund and anime studio Toei Animation combine the excitement of football with the adventurous spirit and teamwork of the beloved Straw Hat Crew from the globally successful ONE PIECE episodic series.
On this page, you'll find all the information about BVB's collaboration with ONE PIECE:
Activities around the Bundesliga home match against FSV Mainz 05
Borussia Dortmund teamed up with anime studio Toei Animation to combine football with the globally successful anime series ONE PIECE as part of the Bundesliga home match against FSV Mainz 05 on March 30, 2025. Various activities were centred around the characters from the series.
Many fans couldn't wait to get their hands on the limited ONE PIECE collector's card, which was created in cooperation with BVB. The ONE-PIECE card game from Bandai Card Games could be experienced in the Fan World and souvenir photos could be taken in a photo box.
On matchday, long queues formed at the five stations in SIGNAL IDUNA PARK, where BVB fans could pick up an exclusive ‘BVB x ONE PIECE’ goodie bag with scarf, sticker and trading card. Mascot EMMA was also out and about in the stadium with Tony Tony Chopper, a character from the series.
On Borussia Dortmund's Instagram channel, you'll find plenty of insights into the various activities surrounding the Bundesliga home match against FSV Mainz 05:
What is ONE PIECE?
”ONE PIECE” is produced by Toei Animation and based on the top-selling manga title of all time by creator Eiichiro Oda. This iconic episodic series follows pirate Monkey D. Luffy and his Straw Hat Crew on their epic quest to find “ONE PIECE”, the legendary treasure of Gold Roger, former King of the Pirates.
Now over 25 years since its Japanese TV premiere in 1999, “ONE PIECE” has taken its place in mainstream pop culture – attracting millions of fans of all ages and around the world. Today, the franchise has grown to encompass 15 feature films, numerous video games, a trading card game and an ever-expanding catalog of licensed merchandise and location-based entertainment.
Carsten Cramer, Managing Director of Borussia Dortmund, explains: “Many of our players are big ONE PIECE fans, so Borussia Dortmund has had already a natural connection to the anime for a long time. Last year we did activations together during our tour in Asia. Now ONE PIECE visits our stadium in Dortmund – it is the logical next step of our partnership and we are excited to host them.”
Previous activities
During the Asia tour in 2024, Borussia Dortmund successfully collaborated with Toei Animation. Our players celebrated with iconic ONE PIECE poses, winning the hearts of anime fans. This partnership is an adventure that combines the passion for football with the magic of ONE PIECE.
©Eiichiro Oda/Shueisha, Toei Animation.