{"subCategory":{"multiLine":false,"dataType":"string","name":"subCategory","title":"Departments","multiValue":true,"value":"Partner","exportedType":"text/plain"},"displayTag":{"multiLine":false,"dataType":"string","name":"displayTag","title":"Display Department","multiValue":true,"value":[""],"exportedType":"text/plain"},"metadescription":{"multiLine":false,"dataType":"string","name":"metadescription","title":"Meta Description","multiValue":false,"exportedType":"text/plain"},"linkTarget":"_self","link":"https://www.bvb.de/de/en/news/news-overview/news.html/2025/4/3/Borussia-Dortmund-and-Pittsburgh-Steelers-join-forces-in-partnership.html","stageImages":{"multiLine":false,"dataType":"string","name":"stageImages","title":"Image (Stage Image)","multiValue":true,"value":["/content/dam/bvbweb/en/news/commercial-partnerships/2025/04/03/partnerschaft-steelers/Partnerschaft-Steelers.jpg"],"exportedType":"text/plain"},"experience":{"multiLine":true,"dataType":"string","name":"experience","title":"Experience Fragment","multiValue":false,"exportedType":"text/plain"},"appExport":{"multiLine":false,"dataType":"boolean","name":"appExport","title":"App Export (Clubplatform)","multiValue":false,"value":true,"exportedType":"boolean"},"showDate":{"multiLine":false,"dataType":"calendar","name":"showDate","title":"Show Date and Time (CET)","multiValue":false,"value":"03.04.25 14:00 Z","exportedType":"calendar"},"teaserText":{"multiLine":true,"dataType":"string","name":"teaserText","html":"<p>Today, the sport of football and soccer come together, as the NFL\u2019s Pittsburgh Steelers and Bundesliga\u2019s Borussia Dortmund (BVB) announce a partnership that will further both club\u2019s efforts in each other\u2019s markets through joint team activities, content and fan engagement initiatives.<\/p>\n","title":"Teaser Text","multiValue":false,"value":"Today, the sport of football and soccer come together, as the NFL\u2019s Pittsburgh Steelers and Bundesliga\u2019s Borussia Dortmund (BVB) announce a partnership that will further both club\u2019s efforts in each other\u2019s markets through joint team activities, content and fan engagement initiatives.","exportedType":"text/html"},"scheduledPush":{"multiLine":false,"dataType":"boolean","name":"scheduledPush","title":"Scheduled Push Notification?","multiValue":false,"value":false,"exportedType":"boolean"},"disableAdsOnNewsPage":{"multiLine":false,"dataType":"boolean","name":"disableAdsOnNewsPage","title":"Disable Ads on News Page","multiValue":false,"value":false,"exportedType":"boolean"},"text":{"multiLine":true,"dataType":"string","name":"text","html":"<p>This is the first-ever partnership of its kind for the two clubs, who are united by not only their renowned colors, but also their industrial pasts and winning traditions, as well as interest in future success and international collaboration.<br>\n<\/p>\n<p>To inaugurate the partnership, BVB recently hosted a Steelers delegation visit to Dortmund, complete with 2x Pro Bowler Miles Killebrew, to experience first-hand a home match at SIGNAL IDUNA PARK and its world-famous \u2018Yellow Wall\u2019, the largest standing terrace in European football. Prior to that, in December 2024, a BVB delegation were welcomed to Pittsburgh for a Steelers home game at Acrisure Stadium. The visit included jersey swaps, content collaborations, and the requisite tailgating alongside former BVB pro Patrick Owomoyela, a long-time Steelers fan, who also had the opportunity to link up with Super Bowl MVP Santonio Holmes. It was BVB\u2019s first official visit to the stadium since its 2018 USA Summer Tour. <\/p>\n<p>\u201cI was blown away by my experience at Dortmund,\u201d said Killebrew. \u201cFrom the minute we arrived at Signal Iduna Park, it was clear to me how special an organization BVB is. From the \u2018Yellow Wall\u2019, to the atmosphere and the fans, it was a memorable day for me and I look forward to returning someday. It will be exciting to see the relationship between the Steelers and BVB grow in the future.\u201d<\/p>\n<p>In 2024, the Steelers received a license for Germany from the NFL as part of the league\u2019s Global Markets Program, allowing the club to partake in, among other things, partnerships and on-the-ground activities throughout the country of Germany. Earlier that year, Dortmund announced the opening of its first U.S. office in New York, from which it manages its activities in the Western Hemisphere. <\/p>\n<p>This partnership has already taken root in the form of bilateral business collaborations between Pittsburgh and Dortmund. Dortmund hosted a Steelers staff member at a recent business summit in Germany; a reciprocal event has been planned in Pittsburgh for later this spring. Additionally, in mid-April, the Steelers will host its first-ever German-based flag football clinic at the BVB Football Academy featuring a Steelers player. <\/p>\n<p>\u201cThe partnership with Borussia Dortmund, the first-of-its-kind for the Steelers organization, builds off the deep connections both of our teams have with the communities we represent, as well as our shared values, rooted in our industrial pasts, of hard work, determination and a winning spirit,\u201d said Pittsburgh Steelers Director of Business Development and Strategy, Dan Rooney. \u201cWe look forward to what\u2019s next as we support each other\u2019s success in reaching fans in new markets and raising the profiles of the cities we call home.\u201d<\/p>\n<p>Adds Marc Lingenhoff, Managing Director for BVB Americas, Inc., \u201cBorussia Dortmund and the Pittsburgh Steelers share more than colors - we share the commitment to bring sports and culture together through the power of our brands. We are rooted in history and bonded by tradition. When exploring various expansion opportunities for BVB in the United States, we saw the Steelers as the ideal partner with tremendous success on the field, as well as a legacy of excellence off the field. Known for its resilience and community-first approach, the Steelers are a cornerstone of Pittsburgh\u2019s identity - and the same can be said for BVB in our Dortmund community as well. We are proud and excited to bring this synergistic partnership to life on the global stage, with the fan at the center of everything we do.\u201d<\/p>\n<p>Not only are the Pittsburgh Steelers and BVB symbols of their cities\u2019 passionate fan bases and communities - but they also share an industrial past deeply rooted in the steel industry. The cities of Pittsburgh and Dortmund already share a unique bond having entered into a \u2018Transatlantic Innovation and Climate Partnership Agreement\u2019 - signed into effect in 2022 by Mayor Edward Gainey (City of Pittsburgh) and Mayor Thomas Westphal (City of Dortmund) and today are leading tech and research hubs. <\/p>\n<p> <\/p>\n","title":"Text","multiValue":false,"value":"<p>This is the first-ever partnership of its kind for the two clubs, who are united by not only their renowned colors, but also their industrial pasts and winning traditions, as well as interest in future success and international collaboration.<br>\n<\/p>\n<p>To inaugurate the partnership, BVB recently hosted a Steelers delegation visit to Dortmund, complete with 2x Pro Bowler Miles Killebrew, to experience first-hand a home match at SIGNAL IDUNA PARK and its world-famous \u2018Yellow Wall\u2019, the largest standing terrace in European football. Prior to that, in December 2024, a BVB delegation were welcomed to Pittsburgh for a Steelers home game at Acrisure Stadium. The visit included jersey swaps, content collaborations, and the requisite tailgating alongside former BVB pro Patrick Owomoyela, a long-time Steelers fan, who also had the opportunity to link up with Super Bowl MVP Santonio Holmes. It was BVB\u2019s first official visit to the stadium since its 2018 USA Summer Tour. <\/p>\n<p>\u201cI was blown away by my experience at Dortmund,\u201d said Killebrew. \u201cFrom the minute we arrived at Signal Iduna Park, it was clear to me how special an organization BVB is. From the \u2018Yellow Wall\u2019, to the atmosphere and the fans, it was a memorable day for me and I look forward to returning someday. It will be exciting to see the relationship between the Steelers and BVB grow in the future.\u201d<\/p>\n<p>In 2024, the Steelers received a license for Germany from the NFL as part of the league\u2019s Global Markets Program, allowing the club to partake in, among other things, partnerships and on-the-ground activities throughout the country of Germany. Earlier that year, Dortmund announced the opening of its first U.S. office in New York, from which it manages its activities in the Western Hemisphere. <\/p>\n<p>This partnership has already taken root in the form of bilateral business collaborations between Pittsburgh and Dortmund. Dortmund hosted a Steelers staff member at a recent business summit in Germany; a reciprocal event has been planned in Pittsburgh for later this spring. Additionally, in mid-April, the Steelers will host its first-ever German-based flag football clinic at the BVB Football Academy featuring a Steelers player. <\/p>\n<p>\u201cThe partnership with Borussia Dortmund, the first-of-its-kind for the Steelers organization, builds off the deep connections both of our teams have with the communities we represent, as well as our shared values, rooted in our industrial pasts, of hard work, determination and a winning spirit,\u201d said Pittsburgh Steelers Director of Business Development and Strategy, Dan Rooney. \u201cWe look forward to what\u2019s next as we support each other\u2019s success in reaching fans in new markets and raising the profiles of the cities we call home.\u201d<\/p>\n<p>Adds Marc Lingenhoff, Managing Director for BVB Americas, Inc., \u201cBorussia Dortmund and the Pittsburgh Steelers share more than colors - we share the commitment to bring sports and culture together through the power of our brands. We are rooted in history and bonded by tradition. When exploring various expansion opportunities for BVB in the United States, we saw the Steelers as the ideal partner with tremendous success on the field, as well as a legacy of excellence off the field. Known for its resilience and community-first approach, the Steelers are a cornerstone of Pittsburgh\u2019s identity - and the same can be said for BVB in our Dortmund community as well. We are proud and excited to bring this synergistic partnership to life on the global stage, with the fan at the center of everything we do.\u201d<\/p>\n<p>Not only are the Pittsburgh Steelers and BVB symbols of their cities\u2019 passionate fan bases and communities - but they also share an industrial past deeply rooted in the steel industry. 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Borussia Dortmund and Pittsburgh Steelers join forces in partnership
Today, the sport of football and soccer come together, as the NFL’s Pittsburgh Steelers and Bundesliga’s Borussia Dortmund (BVB) announce a partnership that will further both club’s efforts in each other’s markets through joint team activities, content and fan engagement initiatives.
